Does a brand have a future

What do you think?

Does a brand have a future

PostPosted by O2MACH2 » Wed May 28, 2014 2:48 pm

http://www.bbc.co.uk/news/business-27026704

Are Apple, for example, worried ?
User avatar
O2MACH2
Established Member
 
Posts: 4804
Joined: Thu Jun 13, 2013 2:19 pm
Location: Near J1 M32/J19 M4

Re: Does a brand have a future

PostPosted by Cleoriff » Wed May 28, 2014 6:10 pm

This article was enlightening....for instance I personally haven't owned a 'Hoover' for years (Dyson is my vacuum cleaner of choice) but I am never heard to say
Get out of the way... I am going to Dyson the carpets...

I was aware of the infighting from Bayer about Aspirin but was never too concerned about that....its not the drug, more what it contains.
You could have 'Panadol' making the same claim for its 'brand name....but I have NO intention of paying £2.00 for a pack of Panadol when I get Asda Paracetamol for 16p

Pharmacies world wide trade on Pharmaceutical names...not 'Trade' names. In this day and age, with budget constraints, they will go for the cheapest option as long as the tablet contains the correct drug.
The Game Is On....
User avatar
Cleoriff
Global Mod
 
Posts: 24099
Joined: Thu Jun 13, 2013 2:02 pm
Location: Warwickshire


Return to Discussions

Who is online

Users browsing this forum: No registered users and 0 guests

cron